Dropping yesterday, after a series of needlessly complicated run around clues the Dark Knight teaser poster has finally hit the net, and although I'm not thrilled about the Why So Serious tag, I think its a pretty nice design.
Is it just me or has the 'viral' marketing campaign for The Dark Knight gotten a bit stupid. It's so engineered, I'm feeling a bit put off buy it. Just look at this list of various viral sites connected to the film. Why are they pushing so hard on this? I mean its Batman, give it time and cool teases to work with and a genuine organic buzz will build. All this whysoserious.com stuff, is just getting annoying.